Information and Intelligence
Consumers get knowledge of what they seek, we help crystallise needs and intelligently assist them to make meaningful choices. The platform synthesises complex features, product and pricing alternatives, to a shortlist of 2-3 options best suited for consumers
“while buying a washing machine it is important that I am buying the capacity, the kg for me to put my clothes in, what amount of work I need to do to get my clothes free, fresh and dry and the budget etc”
“I did my own market research, read up do's and don't, researched extensively on the net, google, portals, ecommerce sites, sites that give single product from different companies. I was trying to figure out what value I was getting from each of these product in terms of traditional value, retail value, better features or better quality”.
Helping consumers with a selection of products that meet their desires and assisting them with answers to help them evaluate help them move to a meaningful decision.